4 Rules For New Entrepreneurs – Practical Tips For Starting Right

Posted by on April 2, 2010 with 0 Comments

4 Rules For New Entrepreneurs – Practical Tips For Starting Right

It’s a great time to be an entrepreneur—in the last decade, technology has leveled the playing field and propelled an entrepreneurial revolution. As an entrepreneur, you now have more access to information that enables you to make more intelligent choices more quickly. You have an advantage over big businesses in that you’re lighter, more flexible, and faster on your feet. You can target new markets more quickly, and you can turn on a dime.

But being a successful entrepreneur requires that you look at the big picture and follow a plan through from beginning to end. Rieva Lesonsky, editor-in-chief of Entrepreneur Magazine gives some practical guidelines that can help you when beginning your own enterprise: (more…)

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Persistence – Why It’s The Key To Success

Posted by on March 31, 2010 with 1 Comments

The ability to persist when failure looks inevitable is a key principle to a successful person. If a person is persistent no matter how large the adversity appears, they will succeed. If you persist, if you continue to charge forward, you will succeed.

Persistence is a skill we can all learn. Your persistence will be tested when you come across failure in life, whether it is in personal life or professional life. We are not delivered into this world in defeat. Failure is not an option if our desire to succeed is strong enough. No matter what happens, we must persist.
There is no substitute for persistence. People who fall into the habit of being persistent to the point of stubbornness may encounter failure but the difference between them and others is that they are able to learn something new with every set back and try again. (more…)

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Filed Under: Make Money, Personal Growth

Answer These 4 Questions First

Posted by on March 8, 2010 with 1 Comments

Answer These 4 Questions First

Every year millions of people answer “Yes” to that question and every year that answer costs many of them money, time, confidence, and heartbreak. The Small Business Administration estimates there are 580,900 new small businesses opening each year and that number does not include the small one-person entrepreneurships that pop up every day. However even if you are your business’s sole employee then there is still something to be learned from the SBA’s numbers.

According to the SBA, two-thirds of new businesses survive at least two years and 44 percent survive at least four years. Two of the key factors in the businesses survival and ability to thrive: the owner’s education level and the owner’s reason for starting the firm in the first place.

How can you make sure that you are among the winners rather than the losers in this high stakes game? The answer is inside of you. You must ask yourself four key questions to determine whether your own small business will survive and thrive. (more…)

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2 Ways To Eliminate Your Competition – It’s Easy!

Posted by on February 24, 2010 with 0 Comments

2 Ways To Eliminate Your Competition – It’s Easy!

Eliminating your competition is the easiest way to increase your chances of business success. And I don’t mean literally eliminate them, in the sense of doing something “bad” to them.

When I say eliminate, I mean … take them out of your prospect’s consideration set for your product or service category.  Make it so your prospects ONLY think of your business, product or service when they are contemplating making a purchase.  That way you get their business, instead of your competition making the sale.

What this means is if you sell widgets, you want your prospects to only think of your widgets when they are thinking of buying widgets.  This is pretty easy to do if your business is not in a competitive industry.

But let’s suppose there are all kinds of businesses selling what you are selling, or filling the same consumer or business need you are filling.

How can you make sure your prospects ONLY think of you — and therefore only BUY from you — and not all those other companies? (more…)

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Are You Sabotaging Your Marketing Success?

Posted by on February 4, 2010 with 0 Comments

Are You Sabotaging Your Marketing Success?

What?!?  Sabotage your own success?  Who would do that?  Well, you’d be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.

Yes, they may be running ads that are pulling in leads or customers.  And yes, they may be writing a regular column for their local newspaper so they are perceived as the expert in their industry.  And yes, they may even be doing a pretty good job of marketing on a regular basis to their prospect list.

So if they are doing all of these things “right,” how are they sabotaging their success?  Well there are lots of ways.  Following are just a few of the ways small business owners unknowingly sabotage their own success.

(1) They have not taken the time to develop a marketing plan.

A plan focuses your efforts and allows you to make the most of your marketing budget.  Unfortunately, you can market without a plan.  Yes, you read that right.  You can do it, and people do market without marketing plans everyday.  But that does not mean you should.  To make the most of your marketing efforts and budget, make sure you take the time each year to create a plan. (more…)

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A Marketing Lesson From TV’s “The Apprentice”

Posted by on January 23, 2010 with 0 Comments

A Marketing Lesson From TV’s “The Apprentice”

Advertising and marketing are creative disciplines.  That’s one reason I love being a part of the marketing industry. Finding creative solutions to help clients sell their products and services is a fun way to make a living. Having said that, I must also say that too often I see marketers going too far.

In my opinion it is certainly possible to be too creative for your own good. What exactly do I mean by that? Let me share a very public example to explain.

My example comes from the reality television show, “The Apprentice.” Okay, so I admit it, I LOVE that show. I’m not much of a reality TV fan, but there’s something about watching these teams compete on business challenges week in and week out that intrigues and entertains me. (more…)

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5 Tips to Help You Market When You Think You’re Too Busy

Posted by on January 5, 2010 with 0 Comments

5 Tips to Help You Market When You Think You’re Too Busy

What if you’ve taken the time to create a marketing plan but now you’re so busy servicing your current clients that you’re having a hard time keeping on track with your plan?

Is it okay to set the plan aside for awhile? After all you’ve got enough business to keep you busy. And, you’re not sure you could handle additional clients right now anyway.

While marketing may not seem like a necessary activity when your business is going gang-busters, it’s only a matter of time before your lack of marketing starts to impact your business.

Staying on top of your marketing plan, even when you’re busy, ensures you always have a pipeline full of prospects and clients into your business. (more…)

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Filed Under: Make Money, Productivity

Tips for a Successful Entrepreneurial Pitch

Posted by on December 19, 2009 with 0 Comments

Tips for a Successful Entrepreneurial Pitch

One of the hardest presentations to make is the entrepreneurial pitch. You have a great idea for a business and you want someone to give you money to make it happen. The problem is that venture capitalists, angel investors, and even rich uncles are heavily predisposed against you. Why? Because 99% of the pitches they hear sound like sure-fire prescriptions to lose money!

If you are pitching investors to give you money for a new venture, you should subscribe to the following rules:

1. Explain exactly what your business is within the first thirty seconds. Many entrepreneurs waste valuable time giving loads of data, background and other info—all the while investors are left scratching their heads thinking “What does this business actually DO?”

2. Tell your audience who your customers will be. Paint a vivid, specific picture of these people.

3.  Explain why your customers going to give you there hard-earned money.

4. Explain who your competitors are. (And if you say you have no competitors, that is a certain sign you are unsophisticated and deserve no investment money!)

5. Explain why you are the ONE to make this happen.

6. Give your presentation with confidence and enthusiasm. Investors want a founder/CEO to be a chief salesperson; they want to see that you can convince the world of your dream—not just them.

7. Explain what star you can hitch a ride to. Has Best Buy or Radio Shack agreed to distribute your new product? Investors feel much more comfortable knowing you have an established player willing to distribute your wares.

8. Ask for a specific amount of money. If all you do is ask for money, then you can’t complain if an investor gives you $3.25 for a cup of Starbucks coffee.

9. Tell prospects exactly what you are going to spend the money on (hint:a trip to Maui for you and your friends will not impress)

10. Dress well, act confident, and put on the air that you don’t really need their money, but would be willing to accept it if they bring enough to the table to be a strategic partner for you. Sad but true regarding human nature, but people are much more likely to give you money if they feel you don’t really need it.

Finally, make each pitch presentation serve as a focus group for your next presentation. When one group of investors asks you a series of questions after you pitch, write down all of those questions and make sure most of them are answered in your next pitch so that the next group doesn’t have to ask them. Keep pitching and keep improving your pitch and eventually you may get funded.

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A Whole New World

Posted by on November 8, 2009 with 0 Comments

A Whole New World… Of Opportunity


If your career in life has not involved any form of marketing or selling, then to get involved in internet marketing is one hell of a giant leap.

I was first introduced into internet marketing through an email that I received twice weekly. I kept seeing an advert for something called GoogleAds. Now ,at this point, all I used the internet for was either playing games or just browsing in general for any information that I needed on any subject matter under the sun.

The advert said that all I needed to do to make any money was place adverts onto Google’s search engine and people would buy products and I would receive a generous commission. Simple ,I thought ,that is until you try it as an uneducated marketer.

I lost more money than I made, but this can be quite normal for the beginner. I accepted the fact that I had lost money but vowed to continue looking for something that I could do.

So, being curious about money making on the internet I decided to investigate further.

I came across many money making opportunities that promise this that and the other, which I am sure a lot of you have seen yourselves.Anyway, after a while I found an offer that I thought I could try out and see what happens without losing an absolute fortune.

After starting a venture into internet marketing for the first time you will find yourself seemingly lost in a world of information. There is so much to learn and so many ways to learn it.

It takes time to learn what you need to know about internet marketing And I don’t think that there are any real secrets, just techniques.

On the internet there are thousands of people trying to make money and they are all either making new products or looking for products to help themselves financially. There are endless programs and E-Books and ideas available that try to help you succeed in whatever money making business you are involved in.

I am not trying to promote anything here, I am just trying to say that when you go into internet marketing, take your time, learn, read, re-read, and learn again.

Nothing is right if it is not right for you.

If you don’t fully understand something, keep asking questions until you do understand it or don’t do it.

There is no easy answer for the beginner, it is just a matter of that person finding out what is right for them. I just hope that anybody who tries internet marketing for the first time takes my advice on board and succeeds.

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The Little Things…

Posted by on October 27, 2009 with 0 Comments

If you are starting a business for the first time, you may forget to include all of the little supply needs in your start up budget. You will want to look at the things that you will need for a project or just overall. You will find that there are tons of reasons for you to want to consider the little things. Things like not having a clock in a rental space could mean all the difference when trying to rent out an office. You will want to make sure that you are prepared for even the smallest things. Even if your place looks good, but you don’t have anything that you need like a paper clip or a pen to write in appointments, then what is the use of having a beautiful space? The small things count!

Office supplies are a need for any business. Whether you spend lots of time in the office or not, you need pens, paper, stamps, paperclips, tape, envelopes, pencils, and sticky notes if you wish to run a successful business. You will have to learn to budget for even the small items. If you use lots of a certain item (pens, for example), it may be most beneficial to buy these items in bulk. Also, take advantage of the catalogs that offer discount rates for a order over a certain amount so that you can be prepared for future use, and also get a discount and save a lot of money.

There are some supplies that you will need in the office more than others, and you will want to make sure that you don’t overlook anything. For example, will you have employees? If so, will they be required to wear uniforms? You will most likely want to provide these uniforms to ensure that everyone’s dress is the same, but this means you must be prepared for future employees who may be of many shapes and sizes. For those who work in food service, you might want to remind yourself about the sanitary supplies like gloves, hairnets, or hats.

Also, don’t forget those supplies that you need to keep your business and the building functional. Your bathroom must be stocked with toilet paper, for example, even if the only ones who use it are employees. Don’t forget the cleaning supplies to get the place clean and stay clean and think about trashcans for every room.

Before you give your business plan a thoughtful budget, you will want to make sure that you set aside some money for you to get those miscellaneous items that you’ll need. Also, think about all those little things that you will forget. Make sure that on the second day that you’ll have plenty of money for you to get all those things that you might have missed. You will also want to think about setting more money aside so that you can have some profit at the end of your first month if you don’t end up spending all of the money. You should also think about purchasing some items a little bit at a time so that you can help get your business up and running.

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Filed Under: Make Money

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